TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadc